Evaluating the Success of Americas Policy of Containment...

Evaluating the Success of America’s Policy of Containment American policy of containment refers to the foreign policy strategy of the US in the early years of the Cold war. The policy was to defeat the Soviet Union by preventing it from expanding the territories under its Communist control or otherwise extending its influence. This, naturally, resulted in strained relations and rivalry between the two superpowers. Despite the many difficulties, American policy of containment during the Korean War, the Cuban Missile Crisis, and the Vietnam War did manage to contain the expansion of Communism to a certain extent. The containment of communism in Korea was successful. The Korean War, which†¦show more content†¦He revived the peace talks and an armistice was eventually signed with a demilitarized zone at the 38th parallel. The end of the Korean War proves the fact that America’s policy of containing Communism was successful. However, America’s policy of containing the infamous Cuban Missile Crisis was not so successful. In fact, it almost resulted in a nuclear war. The crisis was a tense confrontation between the Soviet Union and United States over the Soviet deployment of nuclear missiles in Cuba. The Cuban Missile Crisis began on October 14, 1962 and lasted until November 20, 1962. It could have resulted in a nuclear war. In April 1961, President Kennedy supplied arms, equipment and transport for some anti-Castro exiles to invade Cuba and overthrow Fidel Castro. Castro had overthrown the American backed Batista. The Bay of Pigs incident which was Kennedy’s attempt to oust Communism from Cuba was a disastrous failure. Fidel Castro sought Soviet support; the Soviet Union installed nuclear weapons in Cuba. Finally, Cuba came under the Soviet Union’s sphere of influence; after the Bay of Pigs fiasco, Soviet Union arms flooded into Cuba. In May 1962 the Soviet Union announced public ly that they were supplying Cuba with arms. The United States started deploying nuclear missiles near Turkey in 1961, which threatened the Soviet Union. â€Å"Soviet reasoningShow MoreRelatedStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pages.....655 OVERVIEW OF EVALUATION .................................. 657 APPROACHES TO EVALUATION .............................. 666 PREVALENCE OF EVALUATION ............................... 679 EVALUATING STRATEGIC CONTRIBUTIONS OF TRADITIONAL AREAS ............................................ 680 EVALUATING STRATEGIC CONTRIBUTIONS IN EMERGING AREAS ................................................. 703 MACRO-LEVEL EVALUATION OF HUMAN RESOURCE EFFECTIVENESS ................................... 711 SUMMARYRead MoreInternational Management67196 Words   |  269 Pagesarticles have been published in the Academy of Management Journal, Journal of International Business Studies, Journal of World Business, an d European Management Journal. Since the very beginning of the transition to a market economy after the fall of communism in Eastern Europe, he has been actively involved in management education programs sponsored by the U.S. Agency for International Development in Albania and Macedonia, and in U.S. Information Agency programs involving the Central Asian countries ofRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesmarketing Summary Appendix: The drivers of consumer change 6 Approaches to competitor analysis 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 Learning objectives Introduction Against whom are we competing? Identifying and evaluating competitors’ strengths and weaknesses Evaluating competitive relationships and analysing how organizations compete Identifying competitors’ objectives Identifying competitors’ likely response profiles Competitor analysis and the development of strategy The competitive intelligenceRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesethical pharmaceutical industry. TUI – competitive forces in the travel industry. HiFi – how can small players survive changing markets? Amazon (B) – latest developments in a successful dot.com. Formula One – developing the capabilities for competitive success in a hi-tech industry. Manchester United – clash of expectations in the football world. Salvation Army – strategic challenges for a global not-for-profit organisation with a mission. Bayer MS – corporate social responsibility in the international

Schizophrenia Its Aetiology Essay - 982 Words

Schizophrenia: its Aetiology Lesley Stevens and Ian Rodin justified the need of acquisition to the mental disorders’ aetiology in their book â€Å"Psychiatry†. They pointed out the fact that psychiatrists need to be familiar with the contribution of a particular disorder in order to make a more confident in the diagnosis. Knowing the aetiology of psychotic disorder is as important as the diagnosis. For the simple reason that psychotic disorders do not have particular tests that can be made for diagnosis; on the contrary, physical illnesses do. Knowing the probability of patients vulnerability to a particular disorder helps in the diagnosis. They gave an example explaining that the probability of having angina is more likely in a 60-year-old†¦show more content†¦However, 60% of schizophrenics have no biological relatives in which schizophrenia was diagnosed. Thus, hereditary alone cannot explain the aetiology of the disorder2. Using the word â€Å"environment† in science has a wide range of definitions. It is publically associated with the surrounding environment such as family history, home, or work environments. Although it is true, it is not thorough. In science the word â€Å"environment† can mean abuse, drug use, or some birth complications. The fact that both monozygotic twins do not develop schizophrenia indicates the presence of environmental factors. One may have whereas the other does not. It suggests that environmental factors have an impact and can cause schizophrenia. 1 According to Lesley Stevens and Ian Rodin schizophrenia can be caused by minor congenital abnormalities, low birth weight, abnormalities of dermatoglyphics , small head circumference, and being born in winter months. Another environmental factor that is believed to increase the risk of schizophrenia is the exposure to viruses. Moreover, studies have shown that fathers’ ages are believed to increase the ris k of schizophrenia. These studies present a potent connection between the fathers’ ages and offspring developing of schizophrenia. 2 As older the fathers are, the higher the risk of evolving schizophrenia in their offspring. It might be explained by the genetic mutations in the sperm which isShow MoreRelatedDevelopment of Schizophrenia660 Words   |  3 Pagestheories regarding the development of schizophrenia hypothesized that a large percentage of the onset of the psychotic disorder was due to genetic predisposition (Leboyer et al., 2008; Tsuang, Stone, Faraone, 2001). Meehl (1962) theorized that schizotaxia, a genetic predisposition for schizophrenia, inevitably results in schizotpy, the physical materialization of schizophrenia. Other early theories suggested that 80% of the likelihood of developing schizophrenia could be attributed to genetics (LeboyerRead MoreThe human brain is a very complex organ which has conquered the minds of many for the wonders it800 Words   |  4 Pageswhich has conquered the minds of many for the wonders it consistently propagates in terms of rationality, morality, sociol functioning, executive functioning and other attributes. A simple definition taken from the oxford dictionary 2014 defines schizophrenia as a long-term mental disorder of a type involving a breakdown in the relation between thought, emotion, and behaviour, leading to faulty perception, inappropriate actions and feelings, withdrawal from reality and personal relationships into fantasyRead MoreSchizophreni A Long Term Psychotic Disorder1265 Words   |  6 PagesDefinition of Schizophrenia Schizophrenia is a long term psychotic disorder which severely affects the way a person thinks, behaves and their perception of the world. This illness has a negative impact on an individual’s social and occupational functioning and usually results in the affected person withdrawing from their family and friend (Trigoboff, 2008). The current DSM-V classification explores this definition in further detail and allows for reliable diagnosis in patients with schizophrenia. AccordingRead MoreIs Art A Mirror On Society?1559 Words   |  7 Pagesparanoid schizophrenia. At the institute he is treated with insulin shock therapy and released with a regiment of drugs. He stops taking the drugs due to the way they make him feel and soon relapses. After a series of unfortunate events including the near death of his child he agrees to go back on medication and seems to lead a relatively normal life after that (A Beautiful Mind, 2001). Paranoid Schizophrenia This movie presents the psychological disorder that is Paranoid Schizophrenia. This isRead MoreThe Effect Of Emotion Regulation On Persons Patients With Schizophrenia1344 Words   |  6 PagesIntroduction Theoretical Framework Statement of Research Problem Statement of Research Purpose Introduction Emotion regulation is often disturbed in persons diagnosed with schizophrenia, however little is known about how social cognition and metacognition are linked with the regulation of emotion in persons diagnosed with schizophrenia. Emotion regulation refers to the processes by which we influence which emotions we have, when we have them, and how we and express them and is comprised of antecedent-focusedRead MoreSchizophrenia And The World Health Organization Essay1723 Words   |  7 Pages Schizophrenia is perhaps the least understood and most frightening of the mental disorders. One percent of the world population is affected by it and the World Health Organisation has ranked it as the seventh greatest cause of disability worldwide (Frangou, 2008). On average it takes one to one and half decades off the sufferers life and is a greater cause of mortality than many cancers and physical illnesses (van Os Kapur, 2009). This paper will present an out of hospital case study and compareRe ad MoreSymptoms And Symptoms Of Schizophrenia1515 Words   |  7 PagesThe term ‘Schizophrenia’ was introduced by Eugene Bleuler in 1908 to describe a set of symptoms previously labelled as dementia praecox. Schizophrenia refers to the splitting of different psychological symptoms within a single personality (Davey, G. 2014). â€Å"Schizophrenia is characterized by delusions, hallucinations, disorganized speech and behaviour, and other symptoms that cause social or occupational dysfunction. For a diagnosis, symptoms must have been present for six months and include atRead More The Causes of Schizophrenia Essay3196 Words   |  13 PagesSchizophrenia is undoubtedly one of the most common psychological disorders which according to epidemiology, affects at least 1 in 100 individuals (Kolb Whishaw, 2011), equating to 24 million people worldwide (World Health Organisation, 2012). Research has demonstrated that symptoms of the illness usually become apparent in late adolescence or early adulthood (Bear, Connors, Paradiso, 2007), with males typically experiencing an earlier onset in comparison to their female counterparts (KalatRead MoreThe Implications of Expressed Emotion in Schizophrenia1662 Words   |  7 PagesThe emergence of Schizophrenia can be attributed to many individual factors including biological causes, such as heredity and genetics, sociopsychological influences, like social class, and social factors, namely stressful life events. One particular opinion regarding the aetiology of this illness is Expressed Emotion: a concept which links directly to the emotional atmosphere in the caregivers home, and the feelings conveyed regarding the illness of the dependent (Whittick, 1993). When a SchizophrenicRead MoreIn Terms Of Percentage Life Time Risk, For Suicide In Affective1033 Words   |  5 PagesIn terms of percentage life time risk, for suicide in affective disorder risk is 6%, schizophrenia -4%, and alcohol dependence 7% according to {Inskip H.M. 1998}. This paper analysed data from 83 mortality studies of the specific disorder s listed. However it should be noted that none of the samples were followed through â€Å"to extinction.† This may correspond with the increase we have seen in suicide rates since the financial crisis as rates of depression and alcohol dependence are likely to increase

Gas Versus Oil Prices the Impact of Shale Gas Energy Policy

Question: 1. A.Critically evaluate the factors an organisation needs to consider when implementing a change process. Your answer must include three examples from the oil and gas sector. B. Critically analyse and apply McKinsey 7S framework to a change process in the oil and gas sector. 2. A. Conduct a Five Forces analysis of the oil and gas industry in 2014. The Porters five forces are buyers, suppliers, substitutes, new entrants, and rivalry. B . In relation to Question 4A above, which forces are becoming more negative or positive for the major International Oil Companies (IOCs)? Answer: A. Factors an organisation needs to consider when implementing a change process: In the present dynamic business environment, changes in the operational process have become an integral part for the growth of the organizations. As per the article by Kelland (2014), leaders play a significant role in handling the changes procedure so that the organization can able to achieve objective and vision. However, identifying ideal change management model is generally very challenging for the leaders, as each has distinct limitations and advantages. It is important for the organization to understand the way to utilize knowledge in change management process in order to produce better outcomes for the organizations. Based on the thinking procedure of the leaders several change management model has been utilized by organizations so that it can able to maintain its position in the market. As per Lewins change management model, organizations have to utilize three steps including unfreeze, change and refreeze for implementing effective change management process (McCollum et al. 2016). In the first step, managers have to influence organization to believe that changes are necessary for maintaining its position in the market. In the Lewin model, unfreeze is probably the most difficult step at the time of implementing any change in the process. Thereafter, organizations have to implement change that is necessary for the organization. Finally, managers have to refreeze its process so that employees can able to adjust with the changes. For instance, President of Nigeria has utilized the Lewins change management model to implement change in the processes of oil industry (Bohi and Russell 2013). Several policies and culture has been changed in unfreeze and change process. However, senior authority of Nigeria has ensured that the major players in the oil and gas industry in Nige ria will accept the changes. In the refreezing step, senior authority of Nigeria has internalized new regulations and policies as a part of their culture. At the time of introducing geographical information system (GIS) in the operational process, Sinopec has also utilized Lewins change management model. In order to unfreeze and change the operational process, Sinopec provided employees the knowledge regarding the significance of GIS to reduce the possibility of any economic disaster. As a result, Sinopec does not have to face too much difficulty in implementing change in the process. Kotters 8-step change model is also very popular at the time of implementing change in the organizational process. It consist 8 steps including developing higher urgency toward change, creating a strong coalition, constructing share-vision towards change, communicating and sharing vision in organization, empowering employees to develop ability to manage change, creating short term objectives, maintaining persistence towards change and finally internalized the change in the organizational culture. Former CEO of Lord John Browne of British Petroleum has utilized this model in order to implement change in the operational process (Tordo et al. 2013). In order to implement change, BP has highlighted three major issues namely climate change, human rights and transparency in the oil and gas industry. Thereafter, BP has highlighted its mission and vision for implementing change in the operational process. The changes implemented by the British Petroleum are more focused towards protecting th e human rights, support transparency and prevent climate change. BP also has communicated the information regarding the changes in process in the recruitment process. This has helped the organization to gain benefit from the implemented changes process much effectively. At the time of introducing risk based process safety (RBSF) technique, Petrobras have utilized Kotters 8-step change model. In present business environment, health and safety of the employees has come up as a major issue for the oil and gas organizations. For that reason, Petrobras have highlighted the significance of introducing RBSF techniques in maintaining the image of the organization. Management of Petrobras has made sure that organization follows all the 8 steps of Kotlers change management model in order to reduce the risk of change in process to a great extent. As per the article by Yusuf et al. (2014), logistic operation is critical for the success of the organization dealing in the oil and gas sector. Specifically, in the present business environment logistic operation in the oil sector has deal with factors like environment, safety, legal in order to fulfil organizational objectives. For that reason, organizations like BHP Billiton and ExxonMobil has made lot of changes in its logistic operational process so that it can able to reach its desire destination with creating any difficulties for the organization. For that reason, the companies have changed the process by which they transfer the raw materials to its desire destination. Therefore, organizations have provided training facilities to their employees so that they can able to adjust to the changes in the organizational process in a much effective way. B. McKinsey 7S framework for the change process in oil and gas industry: Strategy: As per the article by Fingar and Jackson (2014), strategy refers to the plan of actions that companies develop for facing the organizational challenges in a much more effective way. Strategies play a crucial role in continues development procedure of the organizations. Oil and gas sector is probably has to perform the most complex business process for maintaining its position in the market. Therefore, it has to construct strategy for making effective change in the process. Structure: In order to implement effective change in the process, organizations in the oil and gas sector has to focus on the structure. Since, proper utilization of organizational structure can actually help the employees to adjust with the changes of the process in a much more effective way. Furthermore, proper organizational structure also allows the oil sector organization to develop an effective communicational process. System: Oil and gas organizations have to implement different complex systems so that it can able to manage its internal process in a much effective way. For instance, oil sector organizations will have to keep in track the changes in order to assess its effectiveness. Therefore, it is necessary for the organizations to implement effective systems so that it can able to manage the new process in an appropriate way. Style: As per the article by Saad, Mohamed Udin and Hasnan (2014) organizational style or culture plays a significant role in implementing successful process change. Well-developed culture in the oil and gas sector can actually able to motivate the employees to adjust with the changes in the operational procedure. It will also be beneficial for the management of oil and gas industry, as they can able to initiate changes without facing any difficulties. Staff: Staff maintenance is crucial for implementing any plan effectively regardless of the industry. In addition, oil and gas sector have deal with staff that possess different types of knowledge. Therefore, it is expected that the oil sector will face more challenges from managing the staff at the time of implementing any change in the operational process. Skills: As per the article by Coday, Almaraz and Cath (2015) required amount of skill is necessary for utilizing any change in the operational process. Thus, organizations dealing in oil and gas sector will have to provide sufficient training to all its employees so that they can able to adjust with the changes appropriately. Shared value: In the oil and gas industry, it is important maintain safety and environmental criteria so that it can able to develop a popular image in the market. Thus, organizations have to implement a common goal so that employees can able to work coherently. Figure 1: McKinsey 7S framework (Source: Singh 2013) A. Porters five forces analysis of the oil and gas industry: According to Beyer et al. (2015) Porters five force analysis identifies the state of competition in a particular industry. The analysis focuses on five separate factors that help to evaluate all the factors related to the competitiveness of the industry. The five forces analysis of oil and gas industry is described as follows: Threat from potential new entrants: New entrants emerge with new capacity in order to gain majority of the market share. However, new entrants also have to deal with several market entry barriers in order to fulfil its objectives. As per the article by Xingang, Jiaoli and Bei (2013) market entry barriers in the oil and gas industry are patents, economies of scale, government regulations, huge requirements of capital and ownership of the resources. For instance, ExxonMobil has patents on technology that can reduce the cost of the operational process. Therefore, it minimizes the risk of new entrants. Furthermore, factors like government regulations vary from one country to another. For that reason, it is very difficult for new entrants to penetrate successfully in the market. Threat of substitutes: Increase competition in the oil and gas sector has provided more options for the people at the time of purchasing any oil. With the utilization of advance technology, most of the oil and gas organizations are focusing on the alternative energy sources. For instance, organizations like British Petroleum, ExxonMobil and BHP Billiton is focusing on the development of effective transportation of the biofuels. Chinese government is trying to have biofuels account for 20% of its entire transportation fuel consumptions by the end of 2020 (Weaver 2013). As a result, it actually increases the pressure for the oil and gas organizations to develop infrastructure for the development of alternative energy sources. Thus, it actually increases the threat of substitutes in the market. Bargaining power of suppliers: As per the article by Wan, Huang and Craig (2014) powerful suppliers influence the market through limiting production and charging higher prices. In the oil and gas industry, suppliers possess considerable amount of power that can actually influence the business pattern of the organization. For instance, ExxonMobil change in pricing strategy influences OPEC to change its prices as well. As suppliers, oil companies bring power to the recipient countries through the vertical integration process. For instance, PDVSA control its marketing and refining operation in USA through CITGO Corporation. Now vertical integration maximizes the profitability and reduces risk (Xiang et al. 2014). Therefore, it is expected that suppliers will possess higher bargaining power in future. Bargaining power of buyers: This factor of the Porters five forces describe the ability of the buyers influence price and also forcing organizations to provide better quality product and services. In present business environment, majority of the big oil and gas organizations outsource much of their field activities to the oil and gas service organization. As a result, major oil and gas organizations heavily depended on the provided services. Therefore, as a buyer, organizations in the oil sector are in extremely powerful position to bargain prices or demand additional or better quality services. Furthermore, oil companies often acquire other organizations to utilize the exploration process in an effective way. As per the article by Asche, Oglend and Osmundsen (2012), joint ventures actually reduces the amount of risk, increase the market penetration power for the oil companies. Therefore, it actually increases the bargaining power of the oil and gas organizations even further. Competitive rivalry within the industry: High rivalry among the existing organizations can limit the profitability of the industry. However, as the market entry is limited in the oil and gas industry, oil companies do not have to face huge amount of competition for maintaining its position in the market. However, all the major players in the oil and gas organizations often utilize unique strategies to get additional advantage in comparison to its competitors. Figure 2: Porters five forces (Source: Yunna and Yisheng 2014) B. Prime positive and negative forces for the major oil and gas organizations: From the above analysis, it can be assessed that threat of substitutes are becoming a huge factor in the oil and gas industry. As per the article by Wan Ahmad, de Brito and Tavasszy (2016) oil and gas is facing huge amount of pressure to fulfil the demands in the market. Furthermore, the earth contains limited amount of energy resources. Therefore, it is expected that the industry will face difficulties in fulfilling the demand of the market in future as well. Therefore, major players in the oil and gas industry has no other option than to make massive investment in the development of alternative energy sources so that it can able to fulfil the requirement of energy in an appropriate manner. However, utilization of alternative energy sources is also providing alternative opportunity for the oil organizations to sustain its position in the market. On the other hand, major players in the oil and gas industry do not have to face too much threat from the new entrants in the market (Brynolf, Fridell and Andersson 2014). Furthermore, majority of the oil and gas organizations do have fare share of the market. Therefore, it will help oil and gas organizations to invest huge amount for the development of infrastructure to produce alternative energy so that the world does not have to face scarcity of energy in near future. In fact, less competition will ensure that the oil organizations can actually face the threat of substitute in an effective manner. References: Asche, F., Oglend, A. and Osmundsen, P., 2012. Gas versus oil prices the impact of shale gas.Energy Policy,47, pp.117-124. Beyer, J., Wathne, B.M., Omer, R.K. and Ahmed, S.E., 2015. Guideline for environmental monitoring in Sudanese marine waters in connection with offshore oil and gas industry activities. Bohi, D.R. and Russell, M., 2013.Limiting oil imports: An economic history and analysis. Routledge. Brynolf, S., Fridell, E. and Andersson, K., 2014. Environmental assessment of marine fuels: liquefied natural gas, liquefied biogas, methanol and bio-methanol.Journal of cleaner production,74, pp.86-95. Coday, B.D., Almaraz, N. and Cath, T.Y., 2015. Forward osmosis desalination of oil and gas wastewater: Impacts of membrane selection and operating conditions on process performance.Journal of Membrane Science,488, pp.40-55. Fingar, M. and Jackson, J., 2014. Application of corrosion inhibitors for steels in acidic media for the oil and gas industry: a review.Corrosion Science,86, pp.17-41. Kelland, M.A., 2014.Production chemicals for the oil and gas industry. CRC press. McCollum, D.L., Jewell, J., Krey, V., Bazilian, M., Fay, M. and Riahi, K., 2016. Quantifying uncertainties influencing the long-term impacts of oil prices on energy markets and carbon emissions.Nature Energy,1, p.16077. Saad, S., Mohamed Udin, Z. and Hasnan, N., 2014. Dynamic Supply Chain Capabilities: A Case Study in Oil and Gas Industry.International Journal of Supply Chain Management,3(2). Singh, A., 2013. A study of role of McKinsey's 7S framework in achieving organizational excellence.Organization Development Journal,31(3), p.39. Tordo, S., Warner, M., Manzano, O. and Anouti, Y., 2013.Local content policies in the oil and gas sector. World Bank Publications. Wan Ahmad, W.N.K., de Brito, M.P. and Tavasszy, L.A., 2016. Sustainable supply chain management in the oil and gas industry: A review of corporate sustainability reporting practices.Benchmarking: An International Journal,23(6), pp.1423-1444. Wan, Z., Huang, T. and Craig, B., 2014. Barriers to the development of China's shale gas industry.Journal of Cleaner Production,84, pp.818-823. Weaver, J.L., 2013.Unitization of Oil and Gas Fields in Texas: A Study of Legislative, Administrative, and Judicial Policies(Vol. 9). Routledge. Xiang, D., Qian, Y., Man, Y. and Yang, S., 2014. Techno-economic analysis of the coal-to-olefins process in comparison with the oil-to-olefins process.Applied Energy,113, pp.639-647. Xingang, Z., Jiaoli, K. and Bei, L., 2013. Focus on the development of shale gas in ChinaBased on SWOT analysis.Renewable and Sustainable Energy Reviews,21, pp.603-613. Yunna, W. and Yisheng, Y., 2014. The competition situation analysis of shale gas industry in China: Applying Porters five forces and scenario model.Renewable and Sustainable Energy Reviews,40, pp.798-805. Yusuf, Y.Y., Gunasekaran, A., Musa, A., Dauda, M., El-Berishy, N.M. and Cang, S., 2014. A relational study of supply chain agility, competitiveness and business performance in the oil and gas industry.International Journal of Production Economics,147, pp.531-543.

Marketing Management Fine Meat Company †MyAssignmenthelp.com

Question: Discuss about the Marketing Management Fine Meat Company. Answer: Description Of The Organization Fine Meat Company belongs to food processing industry and it works as a meat slaughtering, processing and export business based in Australia. The company is aimed to service the hospitality industry in all part of Australia and to the countries in which they export their meat and meat products. The company has over 20 years of experience in the industry and it is known for its expertise in manufacturing fresh, tinned meat products and meat byproducts. The company has received license from Meat standard of Australia which guarantees the meat products it supplies are quality sorted cuts, as a result meeting their criteria for distributing meat that is tender, juicy and seasoned. To serve its Muslim customers in both Australia and other countries with halal meat and meat products, the company has received license from Halal certification Authority. The companys products and services are accessible to their customer throughout the year. The company has demonstrated its performance at the uppermost level. To guarantee their customer continuous supply of excellent meat products, the company upholds continuous supply of livestock which they buy from all part of the country where there are livestock farmers. The company distributes meat products variety which includes: Beef, goats, lamb and mutton. They also deliver lamb carcasses and byproducts, like meat, bone meals, hides and skins. It also supplies liver, kidneys and lungs. The company delivers tinned products, like corned beef, tinned and pet foods. Fine Meat Company offers its meat products to its employees, livestock ranchers and traders, restaurants, institutes, government institutions, retailers, individual clients, wholesalers, tanneries, dealers of hides and skins. The company exports its products to Asia, the United States, Europe and Africa. Mission Statement To obtain, process and market excellent meat products at competitive charges using competent, efficient and systems that is friendly to the environment to fulfil needs of clients and shareholders. Aims of Fine Meat Company The company provides door to door meat delivery services where meat are transported in a refrigerated vehicles to maintain the quality of the meat supplied. The company is devoted to constantly buy quality livestock, process competently into high quality meat and meat products. The aims at developing maintainable markets while guaranteeing prudent monetary management for economical sustainability and cost-effectiveness of the company. The company is committed to fulfil its consumer desires through constantly refining its performance, its meat products and service by sustaining the maximum standards of cleanliness and product quality. The company has excellent customer care and service, it uses technical proficiency to fulfil its customers' desires and bymarketing its product using social media such as Facebook, tweets, WhatsApp and blogs. 5Cs for this organization Company, Customers, Competitors, Collaborators, and Context are the referred to as the 5 Cs and are applied in evaluatingmarketing decisions for business organizations. Fine Meat Companys strength is founded on the unequalled competency of the meat processing plant and the capacity to process great volumes of meat that are of quality depending with customer likings. The company also has many refrigerated vehicles that supplies meat and meat products to our outlets distributors in various parts of the country. The Fine Meat Companys has strong financial achievement. Due to strong investment, the firm can merge, manage and enlarge its business. The company emphasizes on research and improvement thus it has proven a competitive lead in same field (Krejcie and Morgan, p. 607). Weaknesses The Fine Meat Company depends on few clienteles thus this is disadvantageous to them due to limited source of income. The company focusses on few of its major products line. In this case if the company loses one of its topmost production line clients, it can face a serious business problem. The firm has geographical weaknesses because they majorly depend on the domestic market as main source of income. Other weaknesses that affects the company include: unpredictable international commodity markets, climatic changeability and concentration of processing capability. Opportunities Fine Meat Companys products have received increased demand from Asia markets and this has boosted income for the company. The company has gained greater efficiencies in both processing and marketing of their products. The company also has succeeded in managing various production risks that faced them for the last few years Threats: The ever increasing input prices has posed a big threat to the company (Tevfik and Oktay, p.131). The company is also faced with disease risk, especially communicable diseases that kills a large number of livestock leading to decrease in product supply to the consumers. Climate change has posed threats to the company, for example when drought conditions prevails the livestock farmers sell most of their cattle at lower prices to meat companies leading to high supply of meat in market, low demand for the product and lower prices for meat products decreasing amount of profit. The increase in price for both raw materials and fossil fuels has posed threat due to increase in commodity costs. The population of vegetarian is on the increase worldwide therefore, meat consumers are decreasing leading to decrease in amount of profit received by the company. This drift can negatively affect the business. Customer The company has wide range of customers with different preferences when it comes to tastes and how the food is packaged (Hunt et al., p. 5). Through various field studies the company conducted earlier, they have learnt every single country has affinity of taste and cultural liking. Asian and Koreans customers for example, dont like salty food thus the company learnt to reduce the amount of salt and packed food in a cans made of aluminum so that the consumers can easily open the cans (Schnettler et al., p. 380). For the Muslim customers, Fine Meat company has halal certification issued to them by Halal certification Authority. The companys customers can obtain information about our product through social media such as our Facebook page, WhatsApp, blogs, tweets and YouTube. For our customers who prefer door to door delivery of our products, we make the available to them. Our customers in rural areas can have access to our products through different outlets that are available in the cou ntry and also across the globe. Collaborators The companys suppliers are livestock farmers based in Northern and Southern part of Australia. Fine Meat Company distributes its meat and meat products through wholesale markets, foodservices, retail markets and also in internet shopping malls. Individual consumers can also buy the products directly from the industry and there is door to door delivery for the consumers who prefer that services. The company has distributors located in their export countries where their international customers can have access to the products. Competitor Other competing companies have more product line that they supply such as veal, seafood (fish), poultry, rabbit, pork, bacon that is not supplied by Fine Meat Company therefore, these competitors have a wider market share. Fine Meat Company faces a lot of competition meat firms within Australia and in countries where it exports its products. These are the Australian beef industry, Australian Meat exporters and Ralphs meat company. Though the company and others vend products which are alike, each firm have its dissimilarities by selecting specific manufacturing and marketing approaches that suits them (Tuanmat and Smith, p. 208) Some of companys rivals produces dairy products in addition to meat products they supply, they also distinguish their products by lowering prices and maintain products high quality. Context Fine Meat Company faces several external ecological factors which include political, economic social and technological factors (Reicks et al., p. 407). Technological innovations have produced new businesses which have shown a threat to Fine Meat Company, some of the companys meat products and services have been removed from the market. Political factors that has affected the company is the governments decision which led to increase in tax for Fine meat company while for some meat companies tax was decreased and this had negative effect on the companys income. Lack of political steadiness in some Asian and African countries where the company exports its meat products has affected the companys business processes in such countries (Kariuki et al., p. 20). Collecting information on market research and intelligence Marketing information and research refer to the information needed to be collected to give a good idea what the target customers are thinking and what they want or are doing in respect to the companys product (Burns and Bush, p. 80). A number of channels can be used to collect such information on the needs of the customers and even about what the competitors are doing in the market. The aim is to gain competitive advantage and have a bigger market share. We use the trade shows to learn about what our competitors are doing. During trade shows, our staffs go to the booths of our competitors and check the products and services they offer in relation to what we are offering. We also use the trade associations such as the Food marketing Institute, Trade promotion management companies which gathers and circulates information on trends, advances, new knowledge and developments, challenges in the meat business which are delivered daily through the companys e-mail (Gary and Kotler, p. 63). Our companys also uses the salespeople to provide a vital source of market intelligence. The company uses the sales peoples to get their view on a problem in the market. They are the ones who are knowledgeable about the products performance in the market, what is being done by the competitors, and what consumers want (Igbaekemen, p 24). Our suppliers provide the Company with a lot of information. They know and have an idea why which firms are moving a lot of portfolio. Fine Meat Company also enlists the services of an expert in the industry, business writers and journalists to gather more information. The company also put high emphasis on customers in market research by seeing the customers behaviors. The customers offer a lot hints, which the Company is confronted to address (Igbaekemen, p. 28). Developing marketing strategy Target market The target markets for Fine Meat Company are both domestic and international markets. For the domestic market all meat and meat products are sold right from the company to the end consumer or through a wholesalers and retailers. Our products are in four segments: Speciality Foodstuff Stores which includes wholesalers, butchers, or grocer positioned in a food market situation, prestigious restaurants and hotels, middle class restaurants, mainly in tourist attraction sites in the country. Finally the other domestic market is the farmers markets where products like as sausages, burgers are traded when they are either fresh or sometimes cooked (Bitner and Boons, p. 49). The consumers who are targeted by the high end food services; speciality food stores and farmers markets are those consumers looking for a different eating or dining experience. The tourist food service market segment targets the tourist looking for the real experience they see in advertisement materials or television. Speciality and farmers market segment are being used to target specific cultural, religious or ethnic class of the consumers who include communities, families or even individuals, whose culture includes regular eating of the specific meat and meat products. For the International market segment, the Fine Meat Company targets the High end Food store, and Speciality food store market segments and targets the High end diner and cultural or religious or ethnic specific consumer groups. Positioning Appreciating and applying the principles of positioning is vital for developing a competent position against our competitors (Koetler and Armstrong, p. 56). Fine Meat Company has made sure it has a good image in the eyes of our current clients. Our customers are having a lasting attachment with our company and see our product brand as the best in the market. Fine meat Company has also put in place offers to attract potential customers and this has gone well with the new customers since our market share keeps on expanding. We have taken our advertisement from the bill boards and television to internet market and social marketing where the competitors have not ventured in giving us a competitive advantage in positioning our brand (Radoviciu and Strem?an, p. 1074). Developing marketing tactics Marketing tactics are a set of renowned marketing tactics, which used in any mixture to satisfy the customers in the target market. The 4-7 Ps include the place, product, promotion, price, place, process, people and the physical evidence. They help companies to analysis and describe significant issues affecting the marketing their products and services (The chartered institute of Marketing, p. 7, 8). Product The Meat Company strives at making the meat and other meat related products that are needed by the consumers. The customers use meat and meat products in their homes or in hotels and restaurants. The meat is always fresh and refrigerated to prevent it from spoilage such that the customers get it in the best quality (Grau, p. 131). The packagings of the products are done in well-designed packaging materials and have a catchy name to appeal to the customers and it has been enriched with different flavours. Price Price is a very vital factor of a marketing plan since the companys profit is determined by the price at which it sells its products. In determining the price of my meat and meat products, the company put in mind factors such as; how much it costs to produce the product, how the consumers perceive the value of the product, put in mind how a slight decrease in the price could considerably increase my share in the market and if the current price keep up with the price of competitors selling the same meat products (Chai, p. 8). Place Placement is a very important part of the market mix. The meat company is positioned and distributes the meat products in a place that is easily reached by all prospective customers. Most of the clients look for the meat products in supermarkets and large retails shops and so the Company makes sure that the supermarkets across the country are fully stocked with our meat products. The company distribution strategy is different from my other competitors since most of them rely on the customers to go to their company sales shop (Bodger and Goulding, p.17). During trade fairs, the company attends them to further increase its visibility to potential clients. Promotion These are the promotional activities the company uses to make the consumers aware of our products and boost brand recognition and sales. The company employs sales promotion, public relations and advertising to achieve this. The marketing messages are delivered to potential buyer throughout through television ads, social media in promoting the product which are new avenues that are not being employed by the other market competitors. People This involves the target market and people directly related to the business. The Company has ensured that it has employed the right people since they are as much a part of the business. The companys employees are vital in marketing since they are the ones who deliver the products and services. The company has ensured that they have been trained and also by retaining the good staff to deliver superior service to the customers (Yasanallah and Vahid, p. 196). Process These are the processes involved in providing our meat and meat products to our customers. In the company all the processes from packaging, distribution, sales, marketing, the pay systems and other systematic procedures and steps are all done in a very efficient way (Bobbitt et al., p. 29). Physical evidence This refers to all the consumers perceive when they interact with the business. The brand, the physical environment the product and the service are being provided, the packaging and the way the staff act and dress have all been stressed to ensure that we remain on top of our competitors in the market (Rafiq et al., p. 8, 9). References Bitner, M. J. and Booms, H. (1981). Marketing Strategies and Organization: Structure for Service Firms. In Donnelly, J. H. and George, W. R. (Eds). 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