Marketing Communication Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing Communication - Essay Example Marketing communication should reach a range of stakeholders and other players peripheral to the target market and which influence the business success (Clulow, 2006). Benefits and pitfalls of stakeholder responses should be anticipated and used to advantage. In the case of BMI the main marketing objectives was to introduce its product. It was planning to launch a low-cost airline subsidiary to compete with other low-cost carriers. They needed the services of an advertising agency because the launch required strategic brand development before the advertising plan could be developed. The marketing communications objective for BMI was challenging because the advertising agency had to launch a product with no brand name or brand image. Corporate communications in an airline must have certain differential features to influence travelers and establish brand image (Driver, 1999). BMI enjoyed a reputation for friendliness but the branding and positioning of the new product needed to have a low-cost approach. This required a strong brand image to distinguish it from long-established competitors. Another objective of marketing communications for the new airline was that even though the market for low-cost airline was still growing, it would reach a saturation point within 2 or 3 years. The passengers would then make a decision based on their experience. Consumers retain images of their experience with an airline or any service and this personal experience becomes the key driver for future purchases (FitzGerald & Arnott, 1999). Consumers are known to retain that brand in memory and if satisfied, it becomes their preferred choice. The attributes related to the image of the airline are only partially related to direct operational and flight factors. Relationship marketing emphasizes the need for firms to establish lasting relationships with customers, suppliers, employees and stakeholders through trust, relationship commitment and

LAW OF BUSINESS LEASES Term Paper Example | Topics and Well Written Essays - 2250 words

LAW OF BUSINESS LEASES - Term Paper Example The landlords often have to deal with the tenants who default on the lease or sub lease agreements. It is important that Mr. Ash takes early actions to collect the rent it always follows a very predictable pattern that starts with a series of late payments, that proceeds to paying only part of the rent and finally leading to complete default of the payment of the rent. When the tenants delay in making rent payment just like in the case of XYZ Ltd, Miss Beech and Mr. Cherry, the first option is the person that guaranteed Mr. Cherry payment to be approached Law of (Property Act 1925). This is the best strategy to be used if Mr. Ash needs to preserve the lease and the tenant has sufficient goods in premises that can cover the cost of the rent arrears. The right to rent distress is only available to the owner of the immediate reversion of the lease agreement that will end immediately he or she assign sells or transfer the reversionary interest to another party. The rest distraint involves the landlord seizing the goods that was pledge against the unpaid rent. This is basically a self help remedy that enables the landlord to take the goods of the tenants that are found on the leased premises as some form of security so that the rent arrears can be paid in full. Distress is a right of the landlord that was created under the common law defining the relationship of the tenant and the landlord (commercial credit Corp Ltd v. Harry D. Shields Ltd. (1980), 122 D.L.R. (3rd). It is important to note that the right to distress is the only right under which a landlord is allow ed to hold the goods of his tenants and can be applied upon nonpayment of any amount. The landlord has a right to use the rent distress instruments in case of nonpayment of any amount. According to Wallace v. Fraser (1878), 2 S.C.R. 522, the right of distress can be taken way or limited by the courts in lease if the landlord has forfeited the lease. This is because

Separation of power in the UK Essay Example | Topics and Well Written Essays - 1750 words

Separation of power in the UK - Essay Example The principle of separation of powers had leveraged many constitution makers, philosophers like Montesquieu whom all had intense thinking to this maxim. Even though the United Kingdom constitution is unwritten, it is a golden doctrine of separation of powers for other countries to follow. Back in 1748, Montesquieu- a French jurist- put forward his hypothesis that â€Å"there can be no freedom† and thought, â€Å"Everything would terminate if the judicial, legislative and executive powers of the government were to be involved by the same individual or authority. In the United Kingdom, the law is separated into three powers; judicial, executive and legislative. The judiciary plays an important role in United Kingdom politics. The judiciary comprises of, the royal court, Supreme Court, crown court and the magistrate courts. It should be apolitical, and any rulings made, for instance on government legislation, must be in a free and fair manner without any element of political bias (Lovell, 2003; p 54). Nevertheless, different aspects about Judiciary raise a string of questions lately: judicial supremacy, judicial independence and judicial neutrality. The courts of England are Crown Court’s jurisdiction is strong because of the power of the Crown. The executive oversees the function of the Crown with relevance to Royal prerogative. The executive has no right to delay the process of common justice. It is a law that goes back down the memory lane over a century ago. Moreover, the executive has no mandate to pressure judges. Especially into acting in ways other than impartiality. In the Act of settlement in 1701, judges in higher courts had the privilege of remaining judges as long as they had shown â€Å"good behavior†. If they were guilty of bad behavior then a legal approach to have them fired was an option. For the large number of judges, there is no such thing. Thus, it guarantees them a security of tenure within their

Discuss the benefits and drawback of fair value accounting measurement Assignment

Discuss the benefits and drawback of fair value accounting measurement vis--vis other measurements with respect to enhancing the quality of financial information - Assignment Example The accounting system demands an estimation of fair market value in order to demonstrate the present value of future cash flows (Penman, 2007). Many financial analysts are of the opinion that the fair value accounting has significantly contributed to the reasons behind financial crisis of 2008 (IMF, 2009). In this paper the statement will be critically evaluated to justify such argument. The paper will also analyse the benefits and drawbacks of fair value accounting in comparison with other measurements in order to enhance quality of financial information. Many critiques have argued that apart from the reasons such as subprime mortgage, excessive debt and default credit swaps that had mainly caused for financial crisis of 2008, fair value accounting which is also known as mark to market accounting has significantly contributed towards the crisis through producing deceptive data and defective financial statements (Laeven and Huizinga, 2009). However, though there has been much substantiation regarding asset fire sales and downward spirals in financial markets, supporting evidences that may prove the accounting system’s function in igniting the crisis are negligible. Such discussion can be based on the following myths. Some critiques have argued in favour of FVA that the assets reported under historical cost in the company’s balance sheet have no relation to their current value. The values of most of such assets are documented at their purchasing price with adjustments for depreciation (for building, plant and machineries etc.) or appreciation (bonds and other fixed maturity investments) of those assets (Bonaci, Matis and Strouhal, 2010). However, such valuation may not be appropriate in current market scenario. For example, value of a company owned building may hold more value in present market than its depreciated book value as calculated under historical cost. Hence, even under historical accounting, importance of fair value has been established

Cocacola and Ethics Essay Example | Topics and Well Written Essays - 500 words

Cocacola and Ethics - Essay Example Coca Cola has long been embroiled in competition with other beverage brands such as Pepsi. The company has marketing tactics that are largely anticompetitive. It is aggressive in its quest for joint ventures, mergers, and acquisition, in a manner that does not encourage perfect competition and sustainability in the market. It contravened European laws in its aggressive tactics through rebates and discounts to crowd shelves with its products (457). Another issue is health concerns from contamination and pollution. There are reports of people becoming ill, specifically in Belgium, because of the consumption of Coca Cola products. The cause was the improper processing of a batch of carbon dioxide. The slow response to the situation, and its dismissal as a minor issue worsened the situation because of the public outcry on health concerns. There were reports in France about health effects of the company’s products, and later mold-contaminated products arrived in Poland (456). Health issues also include its relationship to obesity and claims that some of its ingredients contribute to cancer. The company has faced court cases from African American employees on racial discrimination. The areas of discrimination, in the 1999 case, involved delayed promotion, pitiable remuneration, and performance evaluation. African Americans earned less than their Caucasian counterparts did in comparable jobs, regardless of qualification, skill, and work output. This came after its attempt corporate social responsibility to purchase most of its products from minority vendors. It had to spend millions to settle the claims and lessen public unrest about the racial diversity issues. Coca-Cola has been accused of groundwater contamination and depletion. Research studies indicate that its bottling plant in India released pesticides that contaminated the water. It encountered a drop in sales because of the pollution saga. In addition, the public accused Coca Cola of

Upgrading server 2003 to server 2008 Research Paper

Upgrading server 2003 to server 2008 - Research Paper Example However, to adopt real world scenarios, detailed inputs were required. For instance, weather forecast information, travelling of someone from somewhere etc. As people were usually late to reach to destination for many different reasons, a data check box in the system indicating reasons to select will facilitate the management to analyze reasons of late comers and absentees. Even though, travel notes can still allow selecting a reason that may be incomplete or incoherent. One more phase that affected the authenticity of data capturing techniques was the size of the sample. The information system is limited to number of people who are participating in Friday classes. The constrained is 18 students in the space of five weeks and the sample will only able to examine sample quantity of 18 students. However, it is a fact that increase sample size will result in better results. As results in figure 4, illustrated in appendices, displays that most of the people utilized tube indicating the m ost popular transport method with a large sample size. In this case, data can be examined thoroughly. However, if the sample size is large along with maximum time, the sample may include many students as well as the one who live nearby. This will facilitate a comprehensive creation and thought on results, making them a balanced collection of data. 2 Why Manage Information? Today’s organisations are constantly striving to achieve integration of their systems to allow information to flow freely through support strategies, decision making and processes and operations, adding greater flexibility and business support than any individual roles (O'Brien,2009). Reduced information management may lead to a creation of misinformation samples that may facilitate managers to make bad decisions along with portraying negative outcomes. The current system does not reflect extra data inputs for example attendance along with arrival time and weather forecast etc. Somehow, if a student comes l ate due to a bad weather, the system will not support this real world factor separately from the section named as ‘travel comments’. This is a classic example of recording unrealistic information in an information system that is not authentic. The most relevant information is constructed on weather versus travel mode. Moreover, the figure is also demonstrating the popularity of the travel method ‘tube’ that is safe in poor weather conditions. An addition to the system that similar to the tube is train. Group of people, who travelled on tubes, also travelled on trains. This is a conflict of the travel method ‘train’, as the train and tube shares different characteristics, resulting in providing inappropriate information. 2.1 Analysis As figure four, in appendix, displays the travel mode that is utilized in the majority by the consumers. The first option was the tube, next option is bus followed by a walk. This logical representation of knowledge concludes the most popular method amongst consumers. Moreover, research can be conducted in the same logical pattern to examine and discover appropriate information related to the transport mode popularity in different age groups. Data input method can be constructed in order to find out the reason of not using certain transport modes. In order to provide information that may facilitate decisions, Decision support Systems are the best choice, as they can provide informati

African People in the Global Village Essay Example for Free

African People in the Global Village Essay Certain things happen in one’s life, whether one likes them or not. You can not stand apart from it; you need to experience the process of going through it. Let me give the example of a car. It has two types of movements-forward movement and lateral movement. The energy (petrol, gas etc. ) relates to forward movement, without which the car can not start. You have no control over it. As for the lateral movement, you as the individual driving the car, have the control over its speed-you can drive it through the royal road, narrow lane, drive at 120 kms. per hour or just 30 kms- or not drive at all. Just lock it in the garage for days together! You are living in a changing world- very fast changing world. The modified lifestyles, due to industrial revolution, the modern materialistic civilization, the internet revolution, are mind-boggling. You need to run your race, accelerate the steps, clear the hurdles and move towards the goal. Stop in between at your own peril! Survival under tough conditions and competition are not magic. Nor an element of chance is involved. The wise saying goes, â€Å"When the going gets tough, the tough gets going. † Survival will be extremely difficult for the African people in the global village, unless tangible steps, all-comprehensive projects are drawn up and implemented with speed and imagination, by responsible leaders and people. The test of the leadership lies in involving the people actively and willingly in such projects. African people in the Global village- the summary: Africa is a big continent. The vastness of the area, multiplicity of ethnic conflicts, the fierce tribal loyalty prevailing even today, the religious factors, the difficult past, the historical factors some of which do exercise telling effect on the African society and mind-set even today, render the solution difficult. John K. Marah, who is the Associate Professor and Coordinator in the African and African-American Studies Department at SUNY at Brockport, makes a concerned and well-studied approach to offer solution in the book African People in the Global Village and the possible direction which they need to follow. Moreover, due to historical reasons, African people (the black race) are spread all over the Western World. They are a noticeable political force, an awakened society in Countries like USA. Marah categorically opines that it is no use brooding over the past, its failures and bitter memories. He does the examination of the present situation from an open-minded perspective. Confrontation at every stage is not going to help the cause of the African people. They have to know their place and find out the ways and means to evolve within the global village. He calls it ‘multidisciplinary approach and well-rounded understanding’. Right from the beginning of the book, Marah is aware that he is up to a difficult task, and the subject matter of the book, â€Å"African People in the Global Village,† can not be discussed in isolation. Yet, he takes the direct plunge into the serious subject matter. The book has neither a preface nor a forward. For a highly sensitive and complicated subject like this, author’s detailed background would have been a helpful factor, but that is not given in the book. The biographical sketch is not provided. Nevertheless, it is a determined and well-informed effort to broach the subject matter which is so vast viewed from tough, social, political, historical, economic and cultural perspectives. The problems are ever growing like the octopus expanding in many directions and only a radical solution like Pan-Africanism is the solution according to Marah. But, to define Pan-Africanism is not the easiest of the tasks. He concludes that African people have no other choice but to move forward at a rapid pace, with the qualities of head and heart-be dynamic without destruction! Marah begins his book on a tough note. â€Å"African Sensibilities in the Global Village. † He fails to give a clear message in this chapter one can not expect him to do so. The subject matte is so vast, complicated and the concern of Marah to offer a desperate solution to a desperate situation can be seen. He realizes his limitations-the subject matter he is up to tackle can not be discussed in isolation—by referring to the conditions of the African people alone! Their so-called more fortunate brothers in America also have their own problems and deep fears on many vital and fundamental issues! It would be prudent to link the problems of the black people of America with the black people of Africa, as Marah rightly argues. At the end of the chapter he specifies, `in this book we examine the position of African people in Africa and the United States with particular emphasis on some of their salient predicaments in the global system. ‘( Marah, 1998 p. 16). Having said this, Marah realizes about the uphill task ahead for him, for he fails to give appropriate solutions or alternatives. The discussions in the book naturally and essentially take him to outside Regions, where black race matters. In chapter 4, he discusses this aspect in detail. The black people issue is like the issue of a flowing river. It can not be discussed in parts. The river as a whole will have to be discussed to understand it. Its beginning, its course of flow and the area through which it passes, etc! Marah has a message for the black people and the leadership. Some inspiring political and economic leadership has to take over and lead, to achieve the set goal. He makes a case for the entry of socio-spiritual leadership to play its role, because what the Global Village Africa needs is not only fine projects but fine individuals to implement the projects-that is what he means when he says about the ability of the people to survive in a new environment. New skills are required to push ahead in such circumstances. The thought process of the people requires a new orientation and change. When the thoughts are changed, the mind is changed; when he mind is changed, the man is changed; when the man is changed, the society is changed; when the society is changed, the nation is changed; when several such nations are changed, the African continent will change for the better! Then only the African people in the Global Village will achieve plenty and prosperity. For survival, wherever may be it, certain basic skills are necessary, and African People in the Global Village, are no exception. Education gets top priority—the ability to read with understanding. Speak boldly so hat others can understand and appreciate your problems. It is not that you expect sympathy from others; but in a democratic society, when your fundamental rights are guaranteed by the Constitution, you need not be condemned by anyone either-you need not live your life like a baked potato always. The majority of the ills of African People are due to poor response to globalization. This lethargy is frightening and it will continue to bother and trouble them in every aspect of life, unless something tangible is done as quickly as possible. African people will head for an economic and social disaster and moral doom, if they do no wake up and react speedily.